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New B-MAX tech vehicle to become revealed by Ford at #MWC12

New B-MAX tech vehicle to become revealed by Ford at #MWC12

American vehicle company Ford will unveil its new tech-filled vehicle this month, which explores the intersection of automotive and mobile technology.

The vehicle, named B-MAX, is going to be featured at Mobile World Congress in Barcelona in a few days and it is apparently the very first vehicle to become showcased in the leading mobile event.

The maker is going to be announcing the brand new technologies available inside the hi-tech vehicle, that has been touted among Europe’s most technologically advanced small cars. The vehicle is anticipated to cost around £12,000, but specific details have yet to be released.

Stephen Odell, Chairman and Chief executive officer of Ford Europe, stated: “Revealing the B-MAX at Mobile World Congress underlines how important technologies are to customers and also to Ford. B-MAX will heighten the bar for small vehicles in Europe, mixing technology and premium engineering right into a compact frame.”

With automotive apps seen to become a hot subject this year, Ford is sticking by its thought that the merging from the automotive and also the tech market is growing quickly and continuously achieve this.

Market research by consultancy firm KPMG, conducted recently, discovered that 63% of automotive executives believe we will have cars and telecoms join together later on. Trends including Wi-Fi and 3G online connections, speech recognition for web surfing might be around the cards.

John Leech, mind of automotive at KPMG, stated: “Later on, connectivity won’t just be a ‘nice to have’ feature but an important a part of an automobile. At this time the marketplace is open to take – global manufacturers and suppliers are starting to understand the potential for the forex market.Inch


Find out more about the automotive apps industry and just how automakers have made the decision to take advantage of the interest in in vehicle infotainment at Apps World on 2-3 October.


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