BlackBerry takes are designed for emerging market enterprises
Richard Hurst, Senior Analyst, Enterprise
Device vendor BlackBerry has lately held numerous occasions all over the world to showcase its enterprise solutions, highlighting its intention to construct on its existing enterprise presence. The organization has enhanced its enterprise mobile phone management and security choices, launching the BlackBerry Enterprise Server 10 (BES10) and also the BlackBerry Z10 mobile phone.
Although vendors for example Samsung are venturing in to the enterprise market, BlackBerry maintains an advantage within the competition because of customer perceptions round the relative security and vulnerability of various manufacturers’ devices.
BlackBerry is well situated in the emerging markets because of its existing footprint across consumers and also the enterprise, which is dependant on its robust messaging and Access to the internet platforms.
The first signs are positive
In The month of january 2013 BlackBerry restored its aim around the smartphone market using the launch from the BlackBerry 10 operating-system and also the BlackBerry Z10 device.
Additionally, the BlackBerry Balance feature enables users to split their devices into corporate and private applications and content. This can regain some mind be part of the organization and finish-user markets, particularly because of the rise of take the own device (BYOD).
BlackBerry’s enterprise focus is re-energized
The launch of BES10 offers enterprises mobile phone management, mobile application management, and secure mobile connectivity, while taking advantage of their legacy of reliable business solutions.
BES10 considers the development of BYOD, allowing enterprises to handle personal and professional content and applications on BlackBerry, iOS, or Android devices while keeping business security.
This mix-platform approach allows BlackBerry to retain its relevance within the enterprise segment and battle advances from competitors that haven’t yet created a robust product set.
BlackBerry is powerful in emerging markets
Ovum estimates that 43 million of BlackBerry’s 76 million current users have been in emerging markets. During 2013 we anticipate seeing roughly 15% of users during these markets upgrade towards the Z10 and Q10 devices, whenever they become available.
BlackBerry’s success within the emerging markets continues to be according to its BlackBerry Internet Services (BIS), an “all you are able to eat” offering that’s been well-liked by the customer and enterprise segments. Within the emerging market context the “all you are able to eat” method of mobile Access to the internet, especially push email, is a unique feature for BlackBerry.
It’s because our prime barriers to entry for fundamental services for example email and Access to the internet, which frequently center around cost and deficiencies in supporting infrastructure.
An additional edge on competitors within the emerging markets would be the BlackBerry Messenger social messaging service, which runs using the legacy 2G systems in addition to 3G.
BlackBerry devices and services retain a lead within the emerging markets of Nigeria, Nigeria, Colombia, Mexico, and Indonesia, which is unlikely these markets will witness an enormous change within the next 12 to 18 several weeks. However, BlackBerry can’t be complacent in Nigeria, for instance, limited bundled data packages are beginning to decrease the BIS value proposition.
Embracing enterprise applications
BlackBerry has recognized that it must be in a position to create both consumer and enterprise applications environments to be able to remain relevant within the enterprise space.
The woking platform won’t gain traction if popular applications aren’t available. There are a few “must have” applications around the consumer side, including WhatsApp, Facebook, Twitter, Angry Wild birds, and quantity of local applications. Everything in addition to their list is really a bonus. Consumer apps can be found through the BlackBerry World application store.
For that enterprise, BlackBerry has produced applications for example BlackBerry Remember, Documents to visit, BlackBerry Work Drives, and Print to visit. Each one is available via BlackBerry World or BlackBerry World for Work, a company form of BlackBerry World that enables managers to provision business specific applications. Enterprise IT managers can deploy, manage, and secure mandatory or suggested apps for that finish user.
BlackBerry needs possibilities to aid local mobile software application developers in emerging markets inside a bid to draw in more customers and claw back share of the market. The organization has supported developer labs in India and Nigeria, and it has intends to expand to Nigeria and Egypt soon.
Enterprise competition is rising
The distinctiveness of BlackBerry’s offering within the enterprise segment continues to be reduced using the recent launch of Samsung Knox, that is on the Universe S III and Universe Note II devices. This particular service enables clients to split their devices between personal and business use, and is similar to the BlackBerry Balance feature.
CIOs also it managers happen to be reluctant to consider Android as a result of quantity of concerns, particularly around their security as well as their vulnerability to adware and spyware, but Samsung is wishing that Knox goes a way toward addressing these problems.
Although Knox represents challenging for BlackBerry, Samsung will need to submit its enterprise software to network operators and enterprise IT departments for testing, and therefore BlackBerry may have a minimum of several several weeks to take advantage of its position.