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Nubo seals $7m funding round amid a warning for the enterprise mobility market


Nubo seals $7m funding round amid a warning for the enterprise mobility market

Israel-based enterprise mobile software provider Nubo has snaffled $7 million (£4.9m) in series A funding and aims to expand its marketing, sales, and support operations – as well as grow the reputation of enterprise mobility solutions as a whole.

The venture round was led by Magma Venture Partners alongside Motorola Solutions Venture Capital, and can be considered a shot in the arm for Nubo’s virtual mobile infrastructure (VMI) technology.

Nubo CEO Israel Lifshitz argues the need for performance as a key differentiator in an enterprise mobility market that, whilst growing up, is still in many ways immature.

“We think that the enterprise mobility market is waiting for a change, and this is the reason it’s not growing as expected,” Lifshitz told Enterprise AppsTech. “The current enterprise mobility solutions hold security risks and low customer satisfaction as well as growing complexity and maintenance costs. Virtual mobile infrastructure brings that change to the industry by providing a holistic solution that is very secure, simple and low cost to deploy, and end-user friendly,” he added.

In a nutshell, Nubo’s VMI system enables employees to consume enterprise apps through a display from a remote server, called UX over IP, without any data being stored on their devices. Theoretically, organisations need to only invest in one customised app for iOS, Android, HTML5, and so on – and security is no longer a cross enterprises have to bear as employees can just be disconnected from the virtual environment.

Notwithstanding the financial issues surrounding mobile software provider Globo towards the end of last year – which could be argued was indicative more of the executives in charge of the ship than the market itself – the enterprise mobility management (EMM) market is becoming increasingly cautious.

With more than 300 vendors in the market, CIOs are ever-wary of making the wrong bet on a technology provider and getting their fingers burned as a result. As Nubo shows, venture capital is out there for mobility vendors with an interesting use case, but the numbers are relatively similar – $7m here, $6.7m for Vox Mobile in June last year, $4.25m for Reddo Mobility in January.

Going forward, Lifshitz expects more EMM vendors to “raise their security ceiling” by embracing emerging approaches to mobility. “I think we’re going to see EMM vendors more and more expanding the current scope of their security solutions as their limitations become even clearer, including MDM and MAM security, app development and deployment, device and OS compatibility, and patch management,” he said.

He added: “I also think this is the year that BYOD solutions become more viable to small and medium sized businesses. Virtualised technologies and cloud-based SaaS solutions are now readily available that offer a higher layer of security and can be installed and operational within a matter of hours.”

Posted by: Ernest

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  • Amy

    September 17, 2016 - 7:38 am Reply

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    September 20, 2016 - 7:38 am Reply

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